About Sam Michelle — Writer, Writing Coach & Copywriter

Hi, I'm Sam Michelle.
Writer, coach, and eternal believer in second chances — for stories, and for ourselves.

I help aspiring authors, daydreamers and purpose-driven brands bring their stories to life - wether that's your next novel, a brand message or simply the words you've been longing to write but haven't dared to. Through my work as a writing coach, copywriter, and storyteller, I help ideas find their voice.

With a background in social work, marketing, and life coaching — plus years of wrestling with my own stories — I blend strategy, empathy, and a little magic to get you where you want to go.
Are you ready to start?

Stories have always been my escape

As a young girl, I rewrote episodes of my favourite TV shows. As a teen, I lived in fanfictions and rolling stories with friends. As an adult, I poured my heart into many a journal, completed multiple NaNoWriMo marathons succesfully, and finished 80k+ word manuscripts that sometimes… stayed in the drawer.

Helping others comes naturally to me. I started out in social work, but the bureaucracy never suited my curious, outside-the-box brain. I moved into marketing, blending my love for writing with strategy and brand storytelling, then pivoted again during the pandemic — this time following my heart into coaching. When I went searching for support with my own writing, I realised how little there was out there for aspiring novelists. That’s when it clicked: I was meant to combine my worlds — my background in social work, marketing, writing and life coaching all came together in writing coaching.

Now I guide writers who feel stuck, overwhelmed, or doubtful — and help them bring their stories to life.

Alongside coaching, I also work as a freelance copywriter in the UK.

The world needs our stories...

I genuinely believe every story matters — whether it becomes a bestseller, delivers you sales, is a self-published treasure, or simply a journal you keep on your own shelf. Stories deserve to exist, not stay trapped in “someday.”

That’s why I started coaching writers and authors — people like my younger self who have a story (or multiple) in them, but just don't know how to start - or how to keep going.

Think of me as your trusted friend, sipping coffee with you in a cosy inn on a rainy day - who knows exactly what to ask to get you unstuck. I’ll help you set goals, find momentum, and finally get your words on paper.

"There is no greater agony than bearing an untold story inside you."

- Maya Angelou

Why work with me?

I'm a writing coach who's in the trenches with you.

I’ve sat where you are — brimming with ideas, struggling to finish, craving structure and encouragement . Needing accountabillity - because just telling your BFF or partner that you're totally going to finish this novel just isn't enough.

I know the doubts. I also know the joy of pushing through them (and the blood, sweat and tears while doing so).

My own experience

Writer

Coach

I’m a certified life coach, trained in multiple modalities, with a degree in Social Work and Marketing.

I’ve coached writers, marketers, and creatives to find their confidence and build writing habits that last.

Copywriter

With over a decade in marketing, I’ve written for industries from sustainable farming and pet care to restaurants and recruitment.

My specialty is brand storytelling and SEO-friendly web copy that still sounds human.

My articles have been published multiple times, including in Happy Times Magazine (NL).

I’ve written multiple 80k+ manuscripts, ‘won’ NaNoWriMo at least three times, and am currently editing my debut novel Up in Smoke (a romantic adventure with a mythic twist).

5 quirky facts

• I collect notebooks - most are half filled or collecting dust.

• I don't write chronologically - I follow sparks.

• I talk to animals and trees - yes, they do answer if you listen.

• Baking feels like spellwork to me - you choose how you create magic.

• Nothing beats a good book - by the log burner with dogs curled up next to me.

Your story deserves its place in the world

If you’re ready to stop waiting for the ‘right time’ and finally start writing, let’s make it happen together. Learn more about my writing coaching or join my 30-Day Writing Challenge to begin

Frequently Asked Questions

What is your background?

My path has been anything but linear — I started in social work, moved into marketing, and eventually found my home in writing and coaching.
It means I bring empathy, strategy, and creativity to everything I do — whether I’m helping a writer find their voice or a brand tell its story.
For my complete background, scroll up a little.

How can I get in touch with you?

The easiest way is through my contact form — or you can email me directly if that feels more natural. I read every message personally and always reply (usually with a cup of tea in hand).

What services do you offer?

I offer writing coaching for aspiring authors, creative copywriting for purpose-led brands, and translation services (Dutch ↔ English).
Whether you’re writing a book, building a brand, or finding the right words for your website — I’ve got you covered.

Why should I work with you?

Because I care deeply about your story.
With over a decade in marketing and storytelling, multiple novels of my own in the works, and a background in coaching, I know both the art and the mindset of writing.
I’ll help you get your words out of your head and into the world — in a way that feels honest and human.

What is your working style?

Collaborative and kind, with a side of structure.
Some clients prefer to brainstorm and co-create, others hand me the reins — either way, you’ll feel supported, understood, and seen.
(And if you need a bit of gentle accountability, I’m very good at that too.)

Let's stay in touch ✨

If my story resonated with you — or sparked something in your own — I’d love to hear from you.
Whether you’re curious about coaching, copywriting, or simply want to say hi, my inbox is always open.

Just tap the button below to share a little about what you’re working on — I’ll read every message and get back to you soon.

Sam Michelle is a UK-based writer, writing coach, and copywriter who helps aspiring authors, creatives, and brands bring their stories to life through authentic storytelling, coaching, and content creation. Discover her 30-Day Writing Challenge, 1:1 coaching for writers, and professional copywriting services designed to help your words shine.