Copywriting that connects.
Words that sound like you —
and sell for you.
I’m Sam Michelle — a UK-based writer and coach who helps brands, creatives, and purpose-led businesses find the words that feel right and work hard.
With over a decade in marketing and storytelling, I know how powerful the right words can be — they build trust, spark emotion, and turn browsers into believers. Whether you need copy that converts, content that connects, or help bringing your brand voice to life, I’ll make it sound like you — only sharper.
What I write
✨ Website Copy
From homepages to about pages, I write clear, story-driven copy that captures your essence and guides your reader to act.
✨ Blog Articles
SEO-optimised, research-backed blogs that educate, inspire, and build your authority — without ever sounding robotic.
✨ Social Media Copy
Engaging captions, campaign storytelling, and scroll-stopping content that actually sounds human.
✨ Translations (Dutch ↔ English)
Accurate, natural translations that keep your message’s heart intact — not just the words.
Why me?
10+ years of marketing experience
from startups to established brands, I've seen it all.
meaning I know how to write for both hearts and minds.
sustainability, creativity, community, and brands that make the world a little better.
A background in coaching and storytelling
A love for purpose-driven projects
I’m originally from the Netherlands and now call the UK home — fluent in both Dutch and English (C2 proficiency, 88/100 EF SET). That dual perspective helps me craft copy that’s globally clear but locally human — the kind of writing that translates across audiences, not just languages.
I’ve written for clients like Emma Sleep, Verasol, Happy Times Magazine, and Planeet in Actie, across industries ranging from e-commerce and lifestyle to sustainability and publishing.
How I work
Every project starts with a chat — a relaxed, no-pressure conversation where we’ll discuss your goals, audience, and tone of voice.
From there, I’ll send a clear proposal and timeline so you always know what to expect.
I can work collaboratively with your team or handle everything independently (many clients simply hand me the brief and breathe a sigh of relief).
Together, we’ll craft copy that feels effortless — because that’s how it should feel for your audience too.
"Lovely working with Michelle — she’s super organised, always on deadline, got a quick grip of the project, and we were really happy with the quality of her content."
— Suzanna Malkoun
Marketing Manager, Emma Sleep
“Michelle is a hard worker — perfectionistic and with a great eye for detail. Whether it’s translations or SEO copy, she writes with ease. If you want to inspire, inform, drive action, and truly connect with people — Michelle’s your person.”
— Manon Schepens
Content & SEO Specialist, It’s Copy, Right?
★★★★★
★★★★★
What clients say
Questions? I've got answers.
Do you work with clients outside the UK?
Yes! While I’m based in the UK (and often work with Dutch clients too), I collaborate with businesses and creatives from all over the world. Most of my work happens online, so location is never a barrier — just an opportunity for a fresh story. 🌍
How do you charge for projects?
I prefer to work on a project basis rather than by the hour or per word. That way, you always know exactly what you’re paying for — no surprises, just clear scope, clear timelines, and clear results.
Can you adapt to my brand’s tone of voice?
Absolutely. Whether you already have brand guidelines or you’re still defining your voice, I’ll capture your tone so your words sound like you — only sharper.
What’s your usual turnaround time?
It depends on the size of your project. Smaller pieces (like short articles or social content) could be delivered within a few days, while larger website or campaign projects take a bit longer. Once I know your goals, I’ll give you a realistic timeline that fits us both.
Are your prices inclusive of VAT?
I’m not VAT registered, so there’s no VAT added to your invoice — what you see is what you pay.
Didn’t find the answers you’re looking for?
I'll gladly clear it up for you. Let's chat.
Let’s tell your story
Whether you’re launching something new, refreshing your website, or just need someone to take the words off your plate — I’d love to help.
Let’s tell your story — the way it deserves to be heard.
Let’s Bring Your Words to Life
Whether you need web copy that connects, blog posts that inspire, or translations that keep your voice intact — I’m here to help you say what matters most.
No long forms. No pressure. Just a friendly chat to see if we’re the right fit. Tell me a little about your project, and I’ll get back to you soon.